WINTER SALE IS HERE! PRODUCTS UP TO -50%
Explore the season's collections
Outerwear collection
Find your favorites!
Quality & durable clothes for children's everyday life and outdoor activities
Gugguu Candy World
Loyalty program
Join Gugguu's delicious Candy World loyalty program!
Joining is easy and completely free! When you join the Gugguu Candy World loyalty program, you can start earning Marshmallows on your account right away!
Log in to your customer account and continue to earn Marshmallows from every purchase.
The 1€ you use = 1 Marshmallow.
Redeem Candy World discount coupons for your orders with the Marshmallows you've earned!
What is
Gugguu?
Gugguu is a Finnish children’s clothing brand known for quality that stands the test of everyday life and time. What matters most to us is designing and creating clothes that let children be exactly who they are – active, playful, growing, and unique.
The hallmarks of our products are carefully selected materials, perfected fit, and unforgettable colours. Season after season, Gugguu collections bring captivating shades and prints that delight both children and parents.
Our work combines Finnish design, ethical thinking, and a strong visual style. Gugguu is not just clothing – it’s a part of childhood.
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